Privacy Policy

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use the Site.

01 Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you, including:

a) Information You Provide Directly

• Name, email address, phone number, and shipping/billing address
• Account login credentials (if you create a My Account profile)
• Order history, wishlist items, and product reviews
• Payment details (processed securely by our payment provider — see Section 6)
• Messages sent through our Contact form, live chat, or customer support email
• Newsletter subscription details

b) Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages viewed, time on page, referring/exit URLs, and click behavior
• Approximate geographic location (derived from IP address)
• Cart and browsing activity used for abandoned-cart recovery

c) Information from Third Parties

• Google Merchant Center, Google Ads, and Google Analytics data used to measure ad performance and shopping feed accuracy
• Meta (Facebook/Instagram) Pixel data for retargeting and conversion tracking
• Payment processor and fraud-prevention data (e.g., verification signals from Stripe/PayPal)

02 How We Collect Information

We collect information through:

• Forms you complete on the Site (checkout, account registration, contact, newsletter)
• Cookies, pixels, and similar tracking technologies (see Section 4)
• Server logs and analytics tools
• Customer support communications (email, phone, live chat)

03 How We Use Your Information

Purpose	Examples
Order fulfillment	Processing payments, shipping products, sending order confirmations and tracking updates
Customer service	Responding to inquiries, handling returns/warranty claims
Marketing	Sending newsletters, promotional offers, and abandoned-cart reminders (with opt-out available)
Site improvement	Analyzing traffic and behavior to improve site speed, layout, and product offerings
Advertising	Running Google Shopping/Merchant Center campaigns, retargeting ads, and measuring ad performance
Fraud prevention & security	Verifying transactions and protecting against unauthorized activity
Legal compliance	Meeting tax, accounting, and regulatory obligations

04 Cookies & Tracking Technologies

We use cookies and similar technologies to operate the Site and improve your experience, including:

• Essential cookies — required for cart, checkout, and account login functionality
• Analytics cookies — Google Analytics, used to understand site traffic and behavior
• Advertising cookies — Google Ads, Google Merchant Center remarketing tags, and Meta Pixel, used to show relevant ads and measure campaign results
• Functional cookies — remember preferences such as wishlist items and recently viewed products

You can control or disable cookies through your browser settings. Disabling certain cookies may affect Site functionality, such as your ability to complete checkout.

05 How We Share Your Information

We do not sell your personal information for monetary compensation. We may share information with:

• Service providers — hosting (WordPress/WooCommerce infrastructure), payment processors, shipping carriers, and email marketing platforms
• Advertising partners — Google (Merchant Center, Ads, Analytics) and Meta, for advertising and analytics purposes, in accordance with their own privacy policies
• Legal authorities — when required to comply with a legal obligation, court order, or to protect our rights, property, or safety
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections

06 Payment & Order Processing

All payment transactions are processed through secure, PCI-DSS compliant third-party payment gateways (e.g., Stripe, PayPal, or your selected WooCommerce payment plugin). We do not store full credit card numbers on our servers. Payment providers maintain their own privacy policies governing how they handle your payment data.

07 Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including order history for accounting/tax purposes, and to comply with legal obligations, resolve disputes, and enforce our agreements. Account information can be deleted upon request, subject to legal retention requirements.

08 Data Security

We implement industry-standard technical and organizational safeguards — including SSL encryption, secure hosting, and restricted access controls — to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

09 Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time (via the "unsubscribe" link in any email)
• Object to or restrict certain processing of your data

To exercise these rights, contact us using the information in Section 16.

10 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information is collected, used, shared, or sold
• Request deletion of personal information we hold about you
• Opt out of the "sale" or "sharing" of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

11 EU/UK Visitors (GDPR)

If you are located in the European Economic Area or United Kingdom, our legal basis for processing your information includes: performance of a contract (order fulfillment), consent (marketing/cookies), and legitimate interests (site security and improvement). You have the right to lodge a complaint with your local data protection authority.

12 Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with personal information, we will delete it promptly.

13 Third-Party Links

Our Site may contain links to third-party websites (e.g., brand manufacturer pages, social media). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

14 Do Not Track Signals

Our Site does not currently respond to "Do Not Track" browser signals. You can manage tracking preferences through your browser and our cookie consent banner.

15 Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised "Last Updated" date. Continued use of the Site after changes take effect constitutes acceptance of the revised policy.